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SEO for Estate Agents

Stop Competing With the Portals. Win Sellers.

SEO for estate agents is about winning sellers, not competing with the property portals for buyers.

The portals own "houses for sale". We target the searches sellers make, so your agency gets valuation requests and mandates.

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Phone showing a client business in the Google local map results

Searches we target for real estate agents

  • "Estate agent in [suburb]".
  • "Property valuation [town]".
  • "Sell my house [town]".
  • "Rental agent" and "property management".
  • "Best suburbs in [town]" guides that build local authority.

You know how to sell a home. You just haven't found a team that understands how agents win listings.

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Suburb pages that show local knowledge

Each suburb page shows your sales, local insights and a valuation offer. That builds rankings and trust at the same time.

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How it works

  1. Free strategy call

    We look at where you rank now and which searches bring paying customers.

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  2. Audit and keyword plan

    We check your site and Google Business Profile, then map a page to each money keyword.

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  3. On-page and local work

    We fix technical issues, write the pages and build local citations and links.

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  4. Monthly reporting

    You see rankings, calls and enquiries every month in plain language.

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Why Optimised Web Expert

Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.

  • One team for your website, SEO, ads and social media.
  • We build on WordPress, so you own your website and content.
  • Upfront pricing in a written proposal. No surprises.
  • Plain-language reporting on the leads we bring in.

See our full digital marketing services, or browse our latest projects.

The Optimised Web Expert website shown on a laptop
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Frequently asked questions

Can SEO compete with Property24 and Private Property?

Not for buyer searches. We target seller and agent searches, which the portals do not own.

Do you work with individual agents?

Yes. Individual agents can rank for their own name and focus suburbs.

How long does SEO take to work?

Low-competition keywords can move within weeks. Competitive local searches usually take three to six months. We show you progress every month, so you are never guessing.

Ready to get more customers?

Tell us about your business. We'll set up a free strategy call and send a detailed proposal.

  • Free strategy call about seller and buyer leads
  • Proposal built around your areas and listings
  • Upfront pricing in writing
  • Regular updates on new enquiries

Get a free strategy call

We reply within 2–3 hours on business days.