Google Ads for Lawyers
Get Consultations From People Who Need an Attorney Now
Google Ads for lawyers bring in consultation requests from people who need an attorney now.
Legal clicks can be expensive. We focus your budget on the practice areas and locations that bring profitable matters.
Help Me Get More Customers
- Show up first on Google
- Pay for real leads
- Win more business
How we run ads for law firms
- A campaign per practice area, each with its own budget.
- Negative keywords that block "free legal advice" and job searches.
- Ad copy within Legal Practice Council rules.
- Landing pages with a confidential consultation form.
- Call and form tracking to show cost per consultation.
Your legal work isn't the problem. You just haven't found a team that understands how law firms win clients.
Urgent matters convert fastest
Bail applications, evictions and urgent family matters are searched in a hurry. Ads with call buttons bring those clients quickly.
How it works
-
Free strategy call
We agree on the jobs you want more of and the area you serve.
1 -
Keyword and landing page plan
We choose buying-intent keywords, write the ads and match each one to a landing page.
2 -
Tracking and launch
We set up call and form tracking, then launch with a daily budget you control.
3 -
Weekly optimisation
We cut wasted spend, test new ads and report cost per lead every month.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Are legal clicks expensive?
Some practice areas are. We start with the areas where click costs and case values make sense for your firm.
Can ads run after hours?
Yes, if someone can answer calls. Otherwise we schedule ads for office hours.
How much should I spend on Google Ads?
You set the daily budget and can change it at any time. We recommend a starting budget based on click prices in your area during the free strategy call.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about client enquiries
- Proposal built around your practice areas
- Upfront pricing, no billable hours
- Clear, confidential communication
Get a free strategy call
We reply within 2–3 hours on business days.