Google Ads for Doctors
Be Found the Moment Patients Need Care
Google Ads for doctors help local patients find your practice at the moment they need care.
We run factual, compliant search campaigns for your services and track the appointments they bring in.
Help Me Get More Customers
- Show up first on Google
- Pay for real leads
- Win more business
How we run ads for medical practices
- Campaigns for GP visits, after-hours care and specific procedures.
- Ad copy within HPCSA rules and Google's healthcare policies.
- Targeting limited to the area your patients come from.
- Landing pages with hours, medical aid details and booking.
- Call and appointment tracking.
Your care isn't the problem. You just haven't found a team that understands marketing a practice within the rules.
For GPs and specialists
GPs benefit from local "doctor near me" ads. Specialists benefit from procedure-specific campaigns. We plan around your practice.
How it works
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Free strategy call
We agree on the jobs you want more of and the area you serve.
1 -
Keyword and landing page plan
We choose buying-intent keywords, write the ads and match each one to a landing page.
2 -
Tracking and launch
We set up call and form tracking, then launch with a daily budget you control.
3 -
Weekly optimisation
We cut wasted spend, test new ads and report cost per lead every month.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Can specialists use Google Ads?
Yes. Procedure-specific campaigns work well for specialists, within the rules on medical advertising.
Do I need a website for Google Ads?
You need a landing page. We can build one for the campaign if your website is not ready.
How much should I spend on Google Ads?
You set the daily budget and can change it at any time. We recommend a starting budget based on click prices in your area during the free strategy call.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about patient bookings
- Proposal that respects HPCSA advertising rules
- Upfront pricing in writing
- Plain reports on calls and bookings
Get a free strategy call
We reply within 2–3 hours on business days.