Google Ads for Contractors
Be at the Top When Clients Are Ready to Build
Google Ads for contractors put you at the top of Google when someone is ready to build or renovate.
We target high-value jobs in the areas you work, and send every click to a page built to get a quote request.
Help Me Get More Customers
- Show up first on Google
- Pay for real leads
- Win more business
How we run ads for contractors
- Separate campaigns for each type of job, with their own budgets.
- Location targeting limited to the areas you actually work.
- Negative keywords that block DIY and job-seeker searches.
- Landing pages with project photos and a quote form.
- Call and form tracking, so you know your cost per quote.
You can build it. You just haven't found a team that understands how contractors win work.
Stop paying for the wrong clicks
Many contractor campaigns waste budget on "how to" and job searches. We filter those out from day one.
How it works
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Free strategy call
We agree on the jobs you want more of and the area you serve.
1 -
Keyword and landing page plan
We choose buying-intent keywords, write the ads and match each one to a landing page.
2 -
Tracking and launch
We set up call and form tracking, then launch with a daily budget you control.
3 -
Weekly optimisation
We cut wasted spend, test new ads and report cost per lead every month.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
How fast will I get quote requests?
Usually within the first week or two, once the campaigns have been approved and started collecting data.
Can I pause ads when I am fully booked?
Yes. You can pause or reduce the budget at any time, and restart when you have capacity.
How much should I spend on Google Ads?
You set the daily budget and can change it at any time. We recommend a starting budget based on click prices in your area during the free strategy call.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about your project pipeline
- Proposal built around the jobs you want
- Upfront pricing, like a good quote
- Regular updates, like a site meeting
Get a free strategy call
We reply within 2–3 hours on business days.