Digital Marketing for Lawyers
Get the Matters You Want, Not Just More Enquiries
Digital marketing for lawyers brings in the matters you want, not just more enquiries.
We focus SEO, Google Ads and content on your chosen practice areas, and keep every message within Legal Practice Council rules.
Help Me Get More Customers
- Get found online
- Build trust
- Win more business
A digital marketing plan for a law firm
- SEO for each practice area and location.
- Google Ads for urgent matters like bail or evictions.
- Plain-language guides that answer client questions.
- LinkedIn content for commercial and corporate work.
- Google Business Profile management and reviews.
Your legal work isn't the problem. You just haven't found a team that understands how law firms win clients.
Better-fit enquiries
Clear practice area pages filter out enquiries you don't handle, so your team spends time on real matters.
How it works
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Free strategy call
We learn your goals, your budget and where your customers come from today.
1 -
Channel plan
We pick the channels that fit your industry and budget. No channel for the sake of it.
2 -
Launch and manage
We set up tracking, launch the campaigns and manage them week to week.
3 -
Monthly reporting
You see leads, cost per lead and what we are changing next.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Can lawyers use Google Ads?
Yes. Ads must be factual and follow the Legal Practice Council's marketing rules. We write them to comply.
Can you focus on one practice area?
Yes. Focusing on one or two practice areas often gives faster, cheaper results.
What budget do I need?
It depends on your market and the channels we use. We recommend a budget during the free strategy call and put it in writing in your proposal, with upfront pricing for our management.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about client enquiries
- Proposal built around your practice areas
- Upfront pricing, no billable hours
- Clear, confidential communication
Get a free strategy call
We reply within 2–3 hours on business days.