Digital Marketing for Doctors
Be Easy to Find and Easy to Trust
Digital marketing for doctors is about being easy to find and easy to trust.
We manage your online presence, from Google listings to patient newsletters, with every message kept within HPCSA guidelines.
Help Me Get More Customers
- Get found online
- Build trust
- Win more business
A digital marketing plan for a medical practice
- Google Business Profile management with accurate hours.
- SEO for local GP and specialist searches.
- Health awareness content for social media and your website.
- Patient newsletters for vaccine drives and screenings.
- Referral-focused content for specialists.
Your care isn't the problem. You just haven't found a team that understands marketing a practice within the rules.
Education, not advertising
Useful health content builds trust and search visibility without the claims that medical advertising rules restrict.
How it works
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Free strategy call
We learn your goals, your budget and where your customers come from today.
1 -
Channel plan
We pick the channels that fit your industry and budget. No channel for the sake of it.
2 -
Launch and manage
We set up tracking, launch the campaigns and manage them week to week.
3 -
Monthly reporting
You see leads, cost per lead and what we are changing next.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Can doctors advertise under HPCSA rules?
Yes, within limits. Factual, non-misleading information about your practice is allowed. We keep all content within the guidelines.
Do you work with specialists?
Yes. For specialists we often focus on referring doctors as well as patients.
What budget do I need?
It depends on your market and the channels we use. We recommend a budget during the free strategy call and put it in writing in your proposal, with upfront pricing for our management.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about patient bookings
- Proposal that respects HPCSA advertising rules
- Upfront pricing in writing
- Plain reports on calls and bookings
Get a free strategy call
We reply within 2–3 hours on business days.