Digital Marketing for Contractors
Keep Your Quote Pipeline Full Between Big Jobs
Digital marketing for contractors should keep your quote pipeline full, even between big jobs.
We combine search, ads and social proof so homeowners and businesses find you, trust you and request a quote.
Help Me Get More Customers
- Get found online
- Build trust
- Win more business
A digital marketing plan for contractors
- Google Ads for high-value jobs like extensions and roofing.
- SEO pages for each service and the areas you work in.
- Facebook and Instagram posts of finished projects.
- A Google Business Profile with project photos and reviews.
- Retargeting ads for people who visited your quote page.
You can build it. You just haven't found a team that understands how contractors win work.
Leads, not just traffic
We track every call and quote request back to the channel it came from, so you know which marketing is paying for itself.
How it works
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Free strategy call
We learn your goals, your budget and where your customers come from today.
1 -
Channel plan
We pick the channels that fit your industry and budget. No channel for the sake of it.
2 -
Launch and manage
We set up tracking, launch the campaigns and manage them week to week.
3 -
Monthly reporting
You see leads, cost per lead and what we are changing next.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Can you keep leads within my working area?
Yes. We target ads and SEO to the towns and suburbs you actually work in.
Do you work with specialist trades?
Yes. Roofers, painters, pavers and other specialist contractors use the same approach.
What budget do I need?
It depends on your market and the channels we use. We recommend a budget during the free strategy call and put it in writing in your proposal, with upfront pricing for our management.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about your project pipeline
- Proposal built around the jobs you want
- Upfront pricing, like a good quote
- Regular updates, like a site meeting
Get a free strategy call
We reply within 2–3 hours on business days.