Digital Marketing for Accountants
Attract Clients You'll Keep for Years
Digital marketing for accountants works best when it brings in the clients you want to keep for years.
We build a plan around your ideal client, whether that is salaried individuals at tax time or small businesses that need monthly bookkeeping.
Help Me Get More Customers
- Get found online
- Build trust
- Win more business
A digital marketing plan for an accounting practice
- SEO for local accountant, tax and bookkeeping searches.
- Google Ads during tax season, when demand peaks.
- LinkedIn content for business owners and finance managers.
- Email reminders for deadlines, which keep clients coming back.
- Google Business Profile optimisation and reviews.
You know the numbers. You just haven't found a team that understands how accounting practices win clients.
What we measure
Consultation requests, calls and the cost of each new client. Not likes.
How it works
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Free strategy call
We learn your goals, your budget and where your customers come from today.
1 -
Channel plan
We pick the channels that fit your industry and budget. No channel for the sake of it.
2 -
Launch and manage
We set up tracking, launch the campaigns and manage them week to week.
3 -
Monthly reporting
You see leads, cost per lead and what we are changing next.
4
Why Optimised Web Expert
Optimised Web Expert is a web design and digital marketing agency based in eMalahleni, Mpumalanga, working with businesses across South Africa since 2021.
- One team for your website, SEO, ads and social media.
- We build on WordPress, so you own your website and content.
- Upfront pricing in a written proposal. No surprises.
- Plain-language reporting on the leads we bring in.
See our full digital marketing services, or browse our latest projects.
Frequently asked questions
Which channel should an accountant start with?
Usually your Google Business Profile and SEO, because people search for accountants when they need one. Ads can add volume in tax season.
Can you market to business clients only?
Yes. We can focus every channel on small business owners and leave individual tax returns out.
What budget do I need?
It depends on your market and the channels we use. We recommend a budget during the free strategy call and put it in writing in your proposal, with upfront pricing for our management.
Ready to get more customers?
Tell us about your business. We'll set up a free strategy call and send a detailed proposal.
- Free strategy call about your practice
- Proposal planned around tax season
- Upfront pricing, no billable-hour surprises
- Monthly reports in plain numbers
Get a free strategy call
We reply within 2–3 hours on business days.